One&Other was a hypothetical campaign targeting a very specific audience: young adults attending Anglican churches. The campaign addressed the issue of social exclusion in churches in a new way: rather than teach lonely individuals to integrate themselves into church groups, One&Other aimed to inspire church groups to actively and consciously welcome and include individuals.
A logo and identity were developed for the campaign, along with posters, event flyers, study booklets, a website and small promotional merchandise.
This project combined design practice with extensive primary and secondary research on the target audience and suggested environment, along with user testing. This was a challenging but highly satisfying project, and I consider it one of my greatest achievements to date.